Ready to be a little grossed out? This fashionably fur coat is actually made of human male chest hair. Eww! Well, at least no animals were harmed in the process.
The limited-edition coat was commissioned by UK dairy company Arla, for some odd promotional campaign for a new milk drink. Something about trying to encourage men to be more manly, or something– I honestly don’t understand the point. Why would a chest hair coat make me want to drink milk?
Dairy firm Arla commissioned the coat to coincide with the launch of a new milk drink, Wing-co, aimed at men. Despite promotional material featuring a model with a clean-shaven chest, the company said the coat represents a protest against the ‘manning-down’ of British men, particularly via emasculating fashion.