Check out this big tongue costume! Orabrush, a little company in Utah, has had great success with this costume and a popular YouTube campaign to promote their tongue brushes.
According to the NY Times, the company failed to grow, even though they knew they had a good product. But it took a funny costume and a video campaign on YouTube to suddenly attract millions of customers.
A year later, people have viewed Orabrush’s YouTube clips 24 million times, watching weekly appearances by a giant tongue named Morgan. Orabrush has sold $1 million worth of the $5 tongue brushes through YouTube, and major drugstores are beginning to stock it on their shelves.