There’s an excellent article over at io9.com about creating superhero movies from the comics.
As they critique two interviews with Alan Moore and Michael Uslan, one comment in particular caught my eye.
Uslan, who owns the movie rights to Batman, explains what went wrong with Batman Forever and Batman Returns.
It’s a mixture of paying homage to the 1950s and 1960s versions of the character, and the studios wanting lots of villains with brightly colored costumes, so they could sell toys.
Okay, so the producers wanted a campy and goofy Batman, AND colorful villains for… toys? Well, that makes perfect sense. If you put merchandising before quality, you will fail every time.