Turning Superhero
by FunkyLadyThe fascination with superheroes is crossing comic book boundaries and leaping into fashion, music and pop culture.
Even music and retail icons like Christina Aguilera and Target know the value of channeling superhero popularity in their advertising.
In this Target commercial (that promotes the release of Christina Aguilera’s new best-of album, sold exclusively at Target), Aguilera borrows from the action-hero theme of her music video Keeps Getting Better dressed in various superhero outfits, with an animated comic-book style background.



